Leave with a growth plan for your PT business
Find what’s holding back your business, and fix it. In one day.
A full-day business audit with Menno Henselmans and our Marketing Strategy Lead. Limited to 10 coaches. We’ll break down your lead generation, pricing, and operations to identify friction points, and give you a clear plan to restructure for growth.
Amsterdam | 13 February 2026 | For fitness professionals who want to grow
Who this is for:
You’re operating at a high level, but your business model hasn’t caught up.
You’ve mastered the science. You handle complex cases with ease. But you’re under-compensated. If you’re still chasing clients or stuck at an income plateau, the problem isn’t youreffort, it’s business logic.
This audit is for 10 professionals ready to stop “trying to grow” and start restructuring. We take a critical look at the mechanics of your business to find exactly where the signal is getting lost between your expertise and your income.
Limited to 10 serious coaches.
You’ll leave with
A focused plan to grow revenue
You'll have a unique-to-you, focused map with your top 3 moves to fix your biggest constraint and drive revenue.
Strategic Clarity on your positioning and offer
You’ll know which parts of your model are high leverage, what to stop doing, and what to double down on.
One key asset improved on the spot
Whether it’s your offer, pricing, sales flow, or content, we’ll refine a core part of your business live, so it’s ready to perform
Operational Efficiency
You’ll leave knowing what’s working, what’s not, and what needs to change , after a full diagnostic from Menno and Vincent.
What We’ll Do Together
This is not a lecture. This is a five-hour diagnostic session built entirely around your business.
Before the event, you’ll complete an optional short intake so we can review your model in advance and use the time surgically. On the day, we’ll move fast to identify where your effort and income are misaligned.
Phase 1: Diagnose what’s limiting your next stage
We start by breaking down your business model to find the key constraint. You’ll get clear on what’s actually driving revenue, and what’s just noise. This phase resets your lens before we go deep on your case.
Phase 2: Fix the highest-leverage constraint with live feedback
Every attendee takes the diagnostic seat for focused time with Menno and Vincent. We break down your specific lead generation, pricing, and positioning in front of the group.
- Individualized: Direct feedback on your biggest bottleneck.
- Collective: Everyone benefits from the logic applied to each case. You will learn to spot and fix weak links by analyzing ten different business models in real-time.
Phase 3: Q&A & Dinner
We close with open Q&A to tie up edge cases and specifics. Then we head out for dinner, to unwind, connect, and talk shop with serious peers (included, but optional).
Your Instructors
Menno Henselmans
Menno is recognized in the fitness world for his evidence-based approach and science education. He leads a multinational fitness education business and is well-known for blending scientific rigor with real-world application. His science-driven guidance has helped many coaches achieve better results and more confident decision-making.
Vincent Huisman
Conversion strategist with 10+ years in evidence-based marketing. As Menno Henselmans’ long-term marketing partner, Vincent helps coaches cut through marketing noise and build lean, high-leverage growth systems. He’s known for translating complex strategy and behavioral psychology into clear, executable moves that drive income.
Location
Regus Centre
Nieuwezijds Voorburgwal 104-108, Amsterdam
The business center is located in the Center of Amsterdam. Close to the Grand Central Station.
We recommend the free app 9292 for travel info: https://9292.nl/
100% Money Back Guarantee
You are fully protected by our 100% Satisfaction-Guarantee.
If you attend and don’t feel you got clear next steps you can execute, email us within 24 hours after the event and we’ll refund your ticket.
Tickets and Investment
One high-value client can cover your entire investment
3 Seats Left
All tickets include:
$997,-
Need to split the payment? No problem. Click here.
Note: As a professional business audit, this expense is typically tax-deductible for self-employed coaches.
The Logic of the Investment
If restructuring your model results in just one high-value client, your investment is fully recovered. Everything beyond that is pure margin.
1. Acquisition
Improve your funnel, gain one or two clients, and cover the entire investment.
2. Retention
Keep one client six months longer, and double your Return on Investment.
3. Positioning
Restructure your offer once. Charge more, forever.
FAQ
No. We’ll use short theory bursts only where needed to frame a problem. The focus is practical diagnosis and execution, built around your actual business.
You’ll complete a short intake form before the event. This gives us the context we need to make your hot seat as valuable as possible. It's optional, but highly recommended.
Yes. Everyone gets focused time with Menno and Vincent on their business. This is not a passive event. You will be directly challenged, coached, and supported. There will be plenty of time for Q&A.
No. This is an in-person session in Amsterdam.
In most cases, yes. If you're a registered coach or trainer, this qualifies as a professional development or training expense. Check with your bookkeeper or accountant to confirm. If you need an invoice, just email us at info@mennohenselmans.com after applying.
Yes. Just email us at info@mennohenselmans.com.
This is designed to cut complexity, not add to it. You’ll walk away knowing what to stop doing, and where to focus for actual growth.
