A live, online seminar with Menno Henselmans.

The Science of Exercise Selection

Discover the evidence-based framework for picking exercises that build the most muscle - for yourself or your clients.

Sunday, April 26th at 10:00am EDT (16:00 CEST)  |  Live |  Replay Included


Menno Henselmans is known from:


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NSCA Henselmans PT Course

Most people have no clear method for selecting their exercises.

They do what they've always done, copy what they see online, or pick whatever equipment is free. And most of the time it works well enough - most exercises will produce some growth.

But "some growth" and "the most growth you could be getting from the same effort" aren't the same thing.

When researchers compare exercises head-to-head for muscle growth - same volume, same intensity, everything else controlled - the results regularly don't match what's popular.

Three things the research is clear on:

Incline bench press doesn't preferentially grow the upper chest.

Multiple studies using EMG and ultrasound have found that inclining the bench does not increase upper pec activation. It reduces lower pec activity. The upper chest grows equally well from flat pressing. If incline work is in your program specifically for your upper chest, it's not doing what you think.

Seated calf raises miss the muscle most people are trying to grow.

The gastrocnemius – the muscle most people actually want to grow, the visible “diamond” shape – barely contracts when the knee is bent. Seated calf raises almost exclusively train the soleus, the thinner muscle underneath. If seated raises are your main calf movement, you’ve been largely missing the target.

Rows are not meaningful biceps training.

Research comparing dumbbell rows to direct curls found that rows produced roughly half the biceps growth. The elbow flexion demands during a row are too low and the range of motion at the elbow is too limited for the biceps to be adequately stimulated. Plenty of people think they’re training their biceps during back day, but the data says otherwise.

If three examples can change how you think about three exercises, imagine what the full framework can do for your, or your clients', entire program.

Here's what Menno will cover on April 20th.

On April 26th, Menno will walk you through the exercise selection framework he's taught to over 3,000 students and uses with his own coaching clients.

The Principles That Make an Exercise Effective

What makes one exercise better than another for a given muscle? There are biomechanical and physiological factors that predict how much growth an exercise produces. Most programs don't account for them. Menno breaks each one down and shows you how to apply them.

Exercise Face-Offs: Can You Predict the Research?

Bench press vs. push-ups. Squats vs. leg extensions. Hip thrusts vs. squats. Preacher curls vs. incline curls. Menno presents the head-to-head comparisons. You predict the winner. Then he reveals what the data shows. You'll be right about some of these. Others will make you rethink exercises you've been doing for years.

Recommended Exercises for Every Major Muscle Group

Chest, back, shoulders, biceps, triceps, quads, hamstrings, glutes, calves, and abs. You get Menno's specific picks and the reasoning behind each one - so you can adapt when your equipment or goals change.

Live Q&A with Menno

Bring your questions about your program, a specific exercise, or how to apply the framework to your situation. Menno answers them live.

Who’s Teaching This

Menno Henselmans is an exercise scientist and researcher who has spent nearly two decades figuring out what actually works for building muscle.
He coaches everyone from first-time lifters to professional bodybuilders, and is the founder of the Henselmans PT Certification, which has been taken by over 3,000 trainers and serious lifters in 40+ countries.
His approach is straightforward: look at the full body of evidence on a topic - not one cherry-picked study, not gym lore passed down for decades - and turn it into something you can actually use in your next training session.
He's known for being direct, for changing his mind when the evidence changes - and for making complex research understandable without dumbing it down.
  • BSc magna cum laude, MSc with distinction
  • MPA Award winning model & WBFF Fitness Model Competitor
  • International public speaker for i.a. BodyPower, the Norwegian Academy for Personal Training (AFPT) and the Oxford and Cambridge Alumni Association
  • Review author in Sports Medicine, the highest impact factor journal in exercise science & peer-reviewer for the Journal of Human Kinetics
  • Board member of the Institute of Nutrition and Fitness Sciences (INFS), India, and FitZonderFabels, the Netherlands, and advisory board member of Legion Athletics, USA

What Students Say About Menno’s Teaching

“In 6 months I got more ‘brain gainz’ than in my past 9 years of reading about fitness and nutrition.”

Ernestas Švedkauskas, Personal Trainer

“Having been in the fitness industry for 10 years, the Henselmans PT Course has been by far the best course I have completed, both for quality and quantity of information. My ability to think critically and apply the information has improved markedly.”

Paul Stevenson, Personal Trainer

“I also feel like I could basically set up a near optimal training routine for myself or for clients at practically any level.”

— Henselmans PT Course Graduate, 2018

“Menno translates the scientific knowledge to practical advice in a crystal clear manner.”

Wouter Middelbos, Personal Trainer

“It is simple. This course gave me more knowledge in 6 months than my B.Sc did in 3 years.”

Svein Erik Gjøsund, BSc, Personal Trainer, Certified Nutritionist

These are reviews of the full PT Course, which includes the exercise selection framework taught in this seminar.

After This Seminar, You’ll Be Able To:

  • Evaluate any exercise and determine whether it’s actually a good choice for the muscle you’re trying to grow – based on specific criteria, not just how it feels.
  • Identify underperforming exercises in your current program – and know exactly what to replace them with and why.
  • Understand regional muscle growth – why two exercises that look almost identical (like preacher curls vs. incline curls) can produce different growth in different parts of the same muscle group.
  • Explain your exercise choices to a client – or to yourself – beyond “because it’s a good exercise.”
  • Stop second-guessing your exercise choices every time you see a new YouTube video recommending something different.

What’s Included

The Live Seminar– Sunday, April 26th

Menno’s complete exercise selection framework, exercise face-offs from the research, and his recommended exercises for every major muscle group. Plus live Q&A.

Full Replay Access

Can’t make it live? Every attendee gets the full recording to watch on their own time. Rewatch any section as often as you need.

The Exercise Selection Cheat Sheet (PDF)

A reference with Menno’s recommended exercises for every major muscle group.

The Exercise Evaluation Scorecard (PDF)

A one-page tool for evaluating any exercise against the framework you’ll learn. Use it to audit your current program or build a new one.

Exclusive Offer for Attendees

Plus: an exclusive offer for seminar attendees.

Is This Seminar For You?

✔ This seminar is for you if:

  • You train seriously and want better results from the time you spend in the gym. You’ve been training for a while but never had a systematic way to decide which exercises deserve a spot in your program.
  • You’re a personal trainer who wants to give better exercise recommendations grounded in something more solid than personal preference.
  • You’re tired of conflicting advice on social media. You want to understand the actual research well enough to evaluate claims yourself.

✘ This seminar is probably NOT for you if:

  • You’re looking for a “just tell me what to do” checklist with no explanation. Menno teaches the principles behind exercise selection so you can think for yourself.
  • The exercise selection material in this seminar is drawn from the course, so you've already covered it. Of course, you're welcome to join and brush up on your knowledge and ask Menno questions during the Q&A, if you'd like.

Satisfaction guarantee

Watch the seminar, go through the replay, and try out the cheat sheet and scorecard.

If you feel it wasn’t worth your $47, email us within 7 days and you’ll get a full refund. No questions, no hassle.

Menno has taught this material to over 3,000 students. The exercise selection module consistently ranks as one of the most valued parts of his curriculum. We’re confident you’ll walk away with more than you paid for.

Satisfaction

Guarantee

Reserve Your Spot

Regular Price: $97

Your Price Today: $47


  • Full live, online seminar access
  • Full replay access
  • The exercise selection cheat sheet
  • 30-day money-back guarantee
  • Live Q & A with Menno

Complete seminar + replay + all bonus materials
Sunday, April 26th at 10:00am EDT (16:00 CEST) |  Live

Frequently Asked Questions

What time does the seminar start?

It will start at 10:00am EDT (16:00 CEST) and will run approximately 90 minutes to 2 hours, including Q&A.

Is this an online seminar?

Yes! You will receive a private link to join the seminar, plus a replay if you can't attend live.

What if I can’t attend live?

You’ll get the full replay within 24 hours, along with all the bonus materials. That said, the live Q&A only happens once – so showing up live is worth it if you can.

Is this for personal trainers or for people who just train themselves?

Both. The principles of exercise selection apply whether you’re programming for clients or optimizing your own training. The seminar is designed to be valuable regardless of which side you’re on.

I’ve watched Menno’s YouTube content. Will I learn something new?

Yes. The free content covers individual exercise comparisons. The seminar  goes deeper – you’ll learn the systematic framework behind those comparisons. The principles that explain why certain exercises win, and that let you evaluate exercises Menno has never even covered in a video. You also get the complete recommended exercise list for every muscle group, the downloadable tools, and live access to Menno for Q&A.

Do I need a background in exercise science?

No. Menno is known for making complex research practical and understandable. You should have some training experience (this isn’t a “how to start lifting” seminar), but no academic background is needed.

What if I want to go deeper after the seminar?

There will be an opportunity to do exactly that. More details at the end of the seminar.

You're Already Putting in the Work.
Make Sure It's Not Going to Waste.

In under two hours, Menno will give you a framework that changes how you pick exercises for every program you write from here on out.

Sunday, April 20th  |  $47  |  Replay Included

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